Latest · Company Building
Great companies are built in small rooms
Scale is a result, not a method. The work that produces it almost always happens between a handful of people who trust each other enough to be blunt.
January 14, 2026·6 min read
- Craft
Craft compounds quietly
Taste looks like luck from the outside. Up close it is a decade of small corrections nobody applauded.
February 3, 2026·5 min - Company Building
Distribution is a discipline, not a growth hack
Founders talk about channels the way they talk about diets — enthusiastically, briefly, and then never again.
February 24, 2026·7 min - Company Building
Hiring for the room you want in two years
Most hiring mistakes are not skill misreads. They are the wrong answer to a question nobody asked out loud.
March 11, 2026·6 min - Intelligence
Treat AI like an operator, not an oracle
The teams getting real leverage from these systems are not the ones asking better questions. They are the ones assigning better jobs.
April 2, 2026·6 min - Community
The room shapes the work
Founders obsess over strategy and tolerate their environment. It is usually the wrong way around.
April 28, 2026·5 min